Robin Mason

Robin Mason is a highly experienced, award-winning director with over a decade of expertise in primetime broadcast and commercial production. Renowned for his visually rich approach, Robin is frequently sought after to shape or redefine the aesthetic style of flagship shows, direct hero content, and collaborate closely with producers to develop compelling narratives.

Robin prides himself on his collaborative approach, having built strong, productive relationships with top HODs and talent to assemble teams that bring each project’s creative vision to life. Starting out as a lighting camera operator and lensing several BAFTA-winning series has given him the knowledge to harness the skills of crew and understand the benefits of the latest equipment. His extensive experience spans large-

scale studio and multi-camera location shoots, where he manages complex set pieces, intricate choreography, and demanding stunts. Whether directing in remote locations or leveraging advanced virtual production, Robin’s adaptability and expertise consistently deliver impactful storytelling.

For over a decade, Robin has directed the hero VTs for Strictly Come Dancing, where he led the creative for the show’s opening films and celebrity and professional dancer introductions. In 2023, he pitched and executed the opening film for Eurovision, which was broadcast to over 200 million viewers worldwide and went on to win multiple awards.

Robin’s credits include series like Britain’s Got Talent, X-Factor, Walk the Line, and Dancing on Ice. He has directed shoots with some of the world’s most high-profile talent including Simon Cowell, Bryan Adams, Harry Kane, Sebastian Vettel, Virgil Van Dijk, and Lionel Messi.

Beyond television, Robin has directed high-profile commercials for leading brands such as Adidas, Porsche, Cadbury, and Nationwide, alongside impactful campaigns for organisations like NSPCC, Barnardos, and the British Heart Foundation, demonstrating his commitment to socially conscious storytelling.